The module designed for Magento 1.9 / OpenMage Magento 1.9 lowest price in 30 days serves a crucial role in online stores by enabling the display of the lowest prices for products in accordance with consumer protection laws. Its primary aim is to offer customers complete transparency and clarity regarding product pricing, ensuring that the current lowest price for each item is readily visible.
The core objective of the Price Indication Directive is to guarantee that both the selling price and the price per unit of measurement (unit price) are clearly stated for all products offered by traders to consumers.
Table of Contents:
Automated Price Change Tracking for Transparency
This module automatically tracks and records all price adjustments made to products, whether through item editing or regular price reviews. This meticulous tracking system ensures the traceability of price changes, providing customers with reliable data when making purchasing decisions.
Historical Price Information for Informed Choices
In addition to displaying the current promotional price, the product page also showcases the lowest price that was valid in the last 30 days. This feature empowers customers to delve into the product’s price history, helping them understand fluctuations and trends. Armed with this historical context, customers can make more informed decisions, aligning their expectations with the product’s pricing history.
Benefits: Trust, Compliance, and Enhanced User Satisfaction
The utilization of this module brings several advantages to online retailers. It reinforces customer trust by ensuring pricing transparency and compliance with consumer protection legislation. Furthermore, the module significantly enhances the user experience by providing customers with comprehensive insights into price changes. This transparency not only boosts customer satisfaction but also positively influences their purchasing decisions, ultimately contributing to the success of the online store.
Price Indication Directive: Ensuring Transparent Pricing for Consumers
The core objective of the Price Indication Directive is to guarantee that both the selling price and the price per unit of measurement (unit price) are clearly stated for all products offered by traders to consumers. This requirement aims to simplify price comparisons for consumers, ensuring that the selling price is explicit, easily recognizable, and clearly legible.
Amendments and Modernization: Directive (EU) 2019/2161
The Price Indication Directive has undergone revisions through Directive (EU) 2019/2161, dated 27 November 2019. This directive is a part of the broader initiative, ‘Review of EU consumer law – New Deal for Consumers’, focusing on better enforcement and modernization of Union consumer protection rules.
PID Guidance: Interpretation and Application
On 17 December 2021, the European Commission introduced the PID Guidance, a Commission Notice concerning the interpretation and application of Article 6a of the Price Indication Directive. Article 6a addresses the transparency of price reductions, implementing specific rules to ensure the authenticity of such reductions.
Facilitating Proper Application of Article 6a
The PID Guidance is designed to facilitate the accurate implementation of Article 6a of the directive. It encompasses the amendments introduced by the Better Enforcement and Modernisation Directive (EU) 2019/2161, which came into effect on 28 May 2022.
Legal Interpretation and Scope
This comprehensive document offers legal interpretation on several critical aspects, including the scope of application of Article 6a, its interplay with the Unfair Commercial Practices Directive, rules governing price reduction announcements, and the indication of the ‘prior’ price. Additionally, it clarifies how to indicate the ‘prior’ price concerning perishable goods, ‘new’ arrivals, and progressive price reductions, ensuring clarity and consistency in pricing practices.
